Shopify vs custom e-commerce — which is better?

Shopify handles hosting, payments, security, and updates for a monthly fee plus transaction costs — ideal for most small and mid-size stores that fit its model. You trade some flexibility for speed and reliability.

A custom store (e.g. on Next.js with a headless commerce backend) costs more upfront but removes platform fees, lets you build exactly the checkout and catalogue you want, and scales on your terms. It's the right call for distinctive brands and complex requirements.