Volume Is a Strategy
Good work done consistently beats perfect work done rarely. I publish more than anyone, and I never apologize for the volume.
My Story
I STARTED
WITH 12
SUBSCRIBERS.
No connections. No gear budget. No clue what I was doing. Just a webcam, a WiFi connection, and a stubborn belief that someone out there needed to hear what I had to say.
Six years later: 4.2M followers, a podcast in the top 50 business charts, a newsletter read by 127K creators every Saturday, and a business that crossed $1M in annual revenue - all built in public, all documented obsessively.
CREATOR·ENTREPRENEUR·EDUCATOR·BUILDER·DOCUMENTER·OBSESSIVE·CREATOR·ENTREPRENEUR·EDUCATOR·BUILDER·DOCUMENTER·OBSESSIVE·CREATOR·ENTREPRENEUR·EDUCATOR·BUILDER·DOCUMENTER·OBSESSIVE·
BUILT IN PUBLIC
Since 2018
What I Stand For
THE PRINCIPLES
Radical Transparency
I share the revenue, the failures, the numbers that embarrass me. Authenticity is not a brand strategy - it's just who I am.
Audience Over Algorithm
Every decision I make starts with: 'Does this serve the 4 million people who trust me?' Algorithms follow great content - not the other way around.
Systems > Hustle
I work 4 days a week and ship 5 pieces of content. Systems engineering is the real creative skill nobody talks about.
4.2M
Total Followers
2.1B
Total Views
38%
Avg. Engagement Rate
The Journey
FROM ZERO TO HERE
2018
First Video Published
Posted my first YouTube video to 12 subscribers. Shot on a $80 webcam. It got 43 views and I was hooked.
2019
Hit 10K Subscribers
Quit my agency job. Friends called it reckless. The algorithm called it the right move.
2020
First Brand Deal: $3,200
A small SaaS company slid into my DMs. I spent more time on that 90-second segment than my entire thesis.
2021
Crossed 500K - Then 1M
One video about productivity went viral. 6.1M views. My channel 4x'd in 60 days. Chaos, beautiful chaos.
2022
Launched the Podcast
Took the conversations off YouTube and into long-form audio. It hit the top 50 in Business within a month.
2023
$1M Creator Revenue Year
Crossed 7 figures in a single year from brand deals, consulting, and digital products. Built entirely in public.
2024
4M+ Followers Across Platforms
Expanded to LinkedIn and Substack. Launched the Creator Accelerator. 60 companies on the brand partner waitlist.
2025
Building the Next Chapter
Investing in a studio, a small team, and a media company that helps the next wave of creators actually win.
The Mission
WHY I DO THIS
Most creator content is either pure entertainment with no substance, or education so dry it puts you to sleep. I built CreatorForge to be the third option: raw, honest, entertaining content that also actually teaches you something useful.
I was 26 when I hit publish on that first video. I had student debt, a vague skill set, and zero audience. What I did have was a genuine obsession with the question: “How do people actually build things that matter?”
Seven years and 2 billion views later, I still don't have a complete answer - but I have a lot of really honest, really useful parts of one. That's what shows up in every video, every episode, and every Saturday newsletter.
“I DON'T MAKE CONTENT. I DOCUMENT THE EXPERIMENT.”
Want to work together or learn from me?
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