SEO & Marketing
What is schema markup?
Quick answer
Schema markup is structured data code added to a web page that describes its content to search engines using a shared vocabulary (Schema.org). It helps engines understand things like products, reviews, FAQs, and events, and can produce rich results — such as star ratings or FAQ dropdowns — in search listings.
Search engines read schema markup to understand what a page is really about, which can qualify it for rich results — the star ratings, FAQ accordions, prices, and other enhancements that make a listing stand out. These richer listings often earn more clicks.
Structured data is also increasingly important for AI answer engines, which rely on clearly labelled content to understand and cite sources. Adding accurate schema for your products, articles, FAQs, and business details is a low-risk, high-value technical step.
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