SEO & Marketing
What is SEO (search engine optimization)?
Quick answer
SEO is the practice of improving a website so it ranks higher in search engines like Google for the terms your customers search. It combines relevant content, a technically sound site, and credible links, with the goal of earning steady, unpaid (organic) traffic rather than paying for each click.
SEO generally breaks into three areas: on-page (content and keywords that match what people search), technical (a fast, crawlable, mobile-friendly site), and off-page (links and mentions that signal credibility). The work is ongoing because search engines and competitors keep changing.
Unlike paid ads, SEO doesn't charge per click, so traffic compounds over time once pages rank. It's a medium-to-long-term investment: results usually build over months, but the traffic tends to be steadier and cheaper per visitor than advertising.
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