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Process

Five phases. Zero surprises.

Every project at Orbit runs through the same rigorous methodology. Not because we're rigid - but because structure is what creates creative freedom.

01
Discovery
02
Strategy
03
Design
04
Build
05
Launch
01

Discovery

1 - 2 weeks

Deep Brief & Orbit Mapping

We start by understanding your universe - goals, constraints, audience, competition, and the tension you need to resolve. No assumptions, no templates. Just rigorous listening and sharp questions.

Stakeholder interviews
Competitive landscape audit
Audience and persona research
Existing brand and asset audit
Goal-setting workshop
02

Strategy

1 - 2 weeks

Positioning & Mission Architecture

With discovery complete, we synthesize insights into a strategic foundation: your positioning, narrative architecture, and a clear mission that every downstream decision orbits around.

Positioning statement development
Messaging hierarchy
Strategic creative brief
Success metrics definition
Project roadmap and sprint plan
03

Design

2 - 4 weeks

Visual Exploration & Craft

Two or three distinct creative directions - not a hundred variations. We move fast, go deep on the strongest concepts, and refine with purpose. Every visual decision has a strategic reason behind it.

Concept development (2-3 directions)
Typography and color exploration
Component and pattern design
Feedback sprint and refinement
High-fidelity mockups
04

Build

3 - 6 weeks

Engineering & Production

Design handed off is design lost. Our engineers build from the same system designers created - pixel-precise, performant, and accessible. We ship production code, not demos.

Component library development
CMS integration and content modeling
Performance optimization
QA and cross-browser testing
Accessibility audit (WCAG 2.2)
05

Launch

1 week

Mission Control & Go-Live

Launch isn't the end - it's the beginning of the next orbit. We manage go-live with zero drama, prepare your team to own the product, and document everything for long-term success.

Staging to production deploy
Analytics and tracking verification
Team training and handoff
Brand guideline delivery
Post-launch monitoring (30 days)

Typical Project Timeline

Most full-scope projects run 12-16 weeks. Focused engagements can move faster.

011 - 2 weeks

Discovery

021 - 2 weeks

Strategy

032 - 4 weeks

Design

043 - 6 weeks

Build

051 week

Launch

Common Questions

How it works in practice

How long does a typical project take?

It depends on scope. A brand identity project typically runs 6-8 weeks. A full web build is 10-14 weeks. We can move faster for focused engagements, and we'll always give you a clear timeline before we start.

Do you work with early-stage startups?

Yes - some of our most rewarding work has been with pre-launch startups who needed to establish credibility fast. We tailor our process to your stage and budget.

What does engagement look like day-to-day?

We run async-first with structured weekly syncs. You'll have a dedicated Slack channel, a shared Notion workspace, and a clear point of contact. No opaque agency black boxes.

Do you offer ongoing retainers?

Yes. Many clients move from a project engagement to a monthly retainer for continuous design, content, and growth support. We structure these based on your team's needs.

Walk through it with us.

We're happy to walk you through exactly how your project would fit this process - before any commitment.

Get a Free Consultation

Ready for liftoff?

Let's build something the industry won't forget.

Start a Mission
Orbit

A cinematic digital agency crafting brand identities, web experiences, and growth systems for companies that move at the speed of ambition.

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Services

  • Brand Strategy
  • Visual Identity
  • Web Design & Dev
  • Product Design
  • Content & Creative
  • Growth

Get in Touch

  • hello@orbitagency.io
  • +1 (415) 900-3200
  • 580 Howard Street
    San Francisco, CA 94105

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