Journal - Notes
Notes on design, typography, branding, and the relationship between form and meaning. Not a blog. Not a newsletter. A record.
Featured Entry - 001
The instinct when solving a design problem is to add. Add another element, another color, another variation, another 'touch of personality.' This instinct is almost always wrong.
The Swiss designers of the 1950s and 60s understood something that has been periodically forgotten and rediscovered ever since: form that does exactly what it needs to do and nothing more is not cold or mechanical. It is, in its own way, a form of extreme generosity to the reader.
When we remove everything that is not load-bearing, what remains has weight. The single accent color means something. The white space is not emptiness but held breath. The oversized numeral in the corner of a page is not decoration but navigation and architecture simultaneously.
Restraint is not limitation. It is concentration.
About This Journal
This journal is a record of thinking, not a content strategy. We write when we have something worth saying. We do not publish on a schedule. Each entry is an attempt to think clearly about a question that matters to us - and, we hope, to the people who commission design work or think seriously about it.
The journal reflects how we think. Our work shows what we make.