SEO & Marketing
What is web analytics?
Quick answer
Web analytics is the collection and analysis of data about how people use your website: where they come from, which pages they visit, how long they stay, and what actions they take. Tools like Google Analytics turn this into reports so you can make decisions based on evidence rather than guesswork.
Analytics answers practical questions: which channels bring the most valuable visitors, which pages convert or lose people, and how campaigns perform. Modern setups track events such as clicks, sign-ups, and purchases, often alongside Google Search Console for search data and heatmaps for on-page behaviour.
The point isn't to collect every possible number but to watch a few that tie directly to business goals and act on them. Privacy rules and cookie consent affect what you can measure, so a clean, compliant analytics setup, and knowing which metrics matter, is more useful than a cluttered dashboard.
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