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Our Story
Built for your
skin, not trends.
Verdé was started because we were done seeing brands list "natural" on the front and hide sulphates in the INCI. We wanted to prove that clean could also be clinical. Still proving it every day.
What we believe
Transparency over marketing
We show you the INCI name, the concentration, and the evidence. Not just a beautiful word on the front of a bottle.
Barrier-first formulation
Every formula is evaluated first on whether it helps, harms, or is neutral to the skin barrier. If it doesn't help it, it doesn't go in.
India-appropriate actives
We source neem, tulsi, and multani mitti from verified Indian farms. The climate our customers live in informs every choice.
Slow growth, not fast scale
We've turned down investment rounds that would have required us to cut clinical testing time. Skin is worth the patience.
The journey
2020
Verdé began in a kitchen in Bengaluru — two cosmetic chemists who were tired of ingredient greenwashing and decided to build something different.
2021
First clinical study completed with 60 participants. The ceramide formula showed a 41% improvement in TEWL (transepidermal water loss) in 4 weeks.
2022
Launched the Refill Programme — the first in India's D2C skincare space. Recovered 12,000 bottles from landfill in year one.
2023
Achieved Leaping Bunny cruelty-free certification. Expanded the range to 8 products, all fragrance-free and dermatologist-reviewed.
2026
Over 80,000 customers. Still small-batch. Still every-ingredient-disclosed. Still just two chemists making the decisions.
The Clean Promise
Verified at every step
Before any formula reaches you, it passes through stability testing, a third-party dermatologist review, a patch test study, and our own internal Never List audit. If one check fails, the formula goes back.
- Stability-tested at 40°C and 75% humidity
- Third-party dermatologist reviewed before launch
- Every batch independently audited for heavy metals
- Cruelty-free certified by Leaping Bunny
- Fragrance-free — no masking agents either
Ready to meet your skin?
Start with one product. Build a ritual. Let the botanicals do the work.