SEO & Marketing
What is a meta description?
Quick answer
A meta description is a short summary of a web page, written in its HTML, that search engines often show beneath the title in results. It doesn't directly affect rankings, but a clear, compelling description can lift click-through rates by persuading searchers that your page has what they're looking for.
Aim for roughly 150 to 160 characters so it isn't cut off, write it to match the searcher's intent, and include the key term naturally. Every page should have its own unique description rather than a repeated or auto-generated one.
Google may rewrite the description using text from the page if it thinks something fits the query better, so treat it as an invitation rather than a guarantee. It's still worth getting right on important pages, since it's effectively your free ad copy in the search results.
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